Ceramica Fondovalle leader on Pole Position

Thanks to sales and marketing director Federico Tusini, the company took centre stage in the programme, recounting many aspects of the Fondovalle “world”.

From the birth of the company to the technological developments that have characterised its progress, the interview highlighted not only the solutions and projects offered by the company but above all its values.

“Thanks to a young, creative and forward-thinking team, we have a wealth of human capital that is one on the company’s greatest strengths,” says Federico Tusini. Our fast and flexible response, together with our ability to provide customised products, which are also the result of a sustainable production process, are what makes Ceramica Fondovalle an innovative company capable that meets the market’s needs.

“Managing a company that offers solutions that make end users happy is the greatest satisfaction”.

Maison d’Art: Fondovalle products as artworks

Visitors, transported into a genuine Maison d’Art, directly explored new approaches to design and construction, enabled by materials that transform into artworks and yet are also tailored to the market’s demands.

A melting pot of trends, daring combinations and hospitality, the Fondovalle stand presented new products that all share a common denominator: colour. In fact, colour is the centre of gravity of the new collections which transformed the display of the new products into artistic canvases for all to admire.

Delicate shades like pink and classical hues like white and beige, alongside bright, distinctive tones of green, made the Maison d’Art an open air gallery of design solutions to cater for every architectural aspiration. To complete the colour range of Fondovalle brand products, the stand also displayed sophisticated decorative tiles that alternated natural pattern effects with semi-geometrical inclusions.

The pathway through this “workshop” opened out new panoramas on contemporary interior design, in line with the latest trends. Daring mixes of colour and shapes, attention to details, avantgarde solutions and sophisticated taste are the ingredients that identify and express the Ceramica Fondovalle Maison d’Art as a place where porcelain stoneware becomes a true art.


Two apparently contrasting factors shape both human life and art: habit and novelty. Habit helps us to classify situations, objects and impressions on the basis of memories of prior experience, but it is the constant search for innovation that really drives our existence.

An eagerness to embrace the new, to think outside the box and to disrupt preconceptions is the key to the creation and interpretation of every solution bearing the Ceramica Fondovalle brand. A tendency which leads the company to present, every year, products that are unique in terms of style, sizes, stylistic language and attention to details.

At Cersaie 2021, Ceramica Fondovalle is preparing to welcome visitors on a stand with an innovative, surprising concept, where materials with antique and contemporary beauty are the real stars of the exhibition space.

A melting pot of trends, daring combinations and hospitality, the Fondovalle stand will present new products that all share a common denominator: colour. In fact, colour is the centre of gravity of the collections which will make their debut at the international show.

Delicate shades like pink and classical hues like white and beige will appear alongside bright, distinctive tones of green, in a variety of colours able to cater for every design aspiration. To complete the colour range of Fondovalle brand products, the stand will also display sophisticated decorative tiles that alternate natural pattern effects with semi-geometrical inclusions.

The innovations do not end with the new colours alone but also comprise upgrades to the sizes and different modes of use of the company’s porcelain stoneware, to meet the market’s most widely varying needs.

Sophisticated styling, solutions of great beauty with high technical standards, a constantly unconventional visual impact: all this and much more awaits you from 27 September to 1 October at the Ceramica Fondovalle stand at the Bologna Fiere Exhibition Centre. See you there!

New Fondovalle creative Lab

“This is the secret of hosting: making your guests feel welcome and at home. If you do it honestly, the rest takes care of itself. A quote from Barbara Hall that sums up the essence of every home and the purpose every home is called upon to serve, namely welcome and host.

Ceramica Fondovalle has embraced this spirit, conveying its message through its newly refurbished spaces, creating a space intended not only to showcase products and the company know-how but also, and above all, offering a setting in which people feel at home. The new Fondovalle “home” features a perfect combination of colours, materials, and sensations, allowing users to explore the ceramic collections and solutions within an attractive, welcoming setting.

From the Pop Art shades at the entrance, echoing Warhol’s vibrant tones, the tour around the “lab” continues, one room after another, with visitors presented with different materials in each setting. Visitor are first of all welcomed into the room that most would consider the heart of a home, the kitchen. Here, light and dark shades accented by decorative details on the walls contribute to the creation of a space in which porcelain stoneware becomes the key design feature, for tiling and furniture items such as tables and worktops made from marble-effect slabs.

The path through the “home” provides visitors with an overview of contemporary interior design and the trends of the moment. A bold mix of colours and forms distinguish the areas dedicated to relaxation, which highlight all the versatility of the Fondovalle products. From floors and walls ranging from neutral tones to vivid colour, which express clear character and identity, the tour moves on to showcase shower trays and washbasins made using superior materials with stunning aesthetics.

Attention to detail, cutting-edge solutions, and a sophisticated mood are the distinctive qualities of the new Fondovalle showroom, a space offering ideas for innovative materials for design projects, where visitors will instantly feel at home.

Get the Fondovalle look !

A space where users can find design insights, the latest from the world of interiors, the low-down on new products, and inspirational moodboards: a newsletter on the world of Fondovalle that pushes back its own boundaries so far that it becomes a style handbook.

An informative concept where the latest trends – and our ability to keep ahead of them  – are expressed in  cutting-edge solutions, accompanied by a narrative guide which explores the world of interior design from all angles.

Trends, curiosities, products, and projects are the calling card of the Fondovalle newsletter. Championing a new home design style and a different take on ceramics, it offers inspiration and an up-to-the-minute overview of the industry and its products.

Creativity stems first and foremost from the ability to always ask questions and we are here to give answers!

Don’t forget to save our address in your contacts so none of our newsletters will get redirected as spam. Don’t worry though,  our “Style Handbook” will only be dropping into your inbox once a month and the handful of other emails you receive will be just to tell you about major events  or news.

Out the first Monday of next month!

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A make-over for Fondovalle!

 “Look carefully, before you communicate. Before conveying anything to others with images or words, make sure those images and words are familiar ”.

This was the mood Fondovalle wanted to convey when it decided to design the new website. Getting across the company’s philosophy clearly and quickly, the site showcases products and services dedicated to designers and industry experts.

Featuring an innovative, effective, and extremely user-friendly layout, the browsing experience becomes  immersive as the user is encouraged to discover the creative, avant-garde mood for which  the company and its collections have always been renowned. An underlying theme runs through the site, as images and content provide a descriptive narration customised by a leitmotiv in shades of white and black interspersed with hints of colour taken from the distinctive palette of the Fondovalle products.

A new kind of ‘show and tell’  concept that starts at the home page and permeates the entire website, in all its sections, where inspirational moodboards offer a contemporary vision of the Fondovalle brand offerings. These include the section dedicated to MyTop products, which has been bolstered with new content and given a fresh graphic twist, offers visitors a rich, enticing overview of the potential offered by these oversize labs. A completely new space, on the other hand, was devised for Shape, the line of accessories – coordinated with  the wall tiles  – made by Fondovalle  for the creation of custom bathrooms.

Complete with all the information, the site lets users view collections, products, and projects quickly and in detail, combining technical know-how, practical tips, and advice on looks, aimed specifically at the target audience/users.


This is the spirit that characterizes “Riviera19”, the Fondovalle stand, with a fresh and innovative concept. Here visitors to the fair can view the new porcelain stoneware collections, capable of interpreting original natural essences – from wood, marble and stone – to suggest new design solutions for floors and walls or to design innovative furnishing accessories.


In particolare, dimostra la versatilità del gres porcellanato made in Italy non solo nelle consuete applicazioni a pavimento e rivestimento, ma anche nell’ambito del complemento d’arredo.


Innovative collections and interpretations of materials define the look of the Fondovalle Soap Shop which, half way between a bar-café and a soap shop, underlines the identity of a company with a creative and sophisticated character. In this edition, colour is the background to a true interior design project, where compositions and original furnishings are created with a mix of ceramic materials.


Production system renovation that relaunches the ceramic slab as a material, allowing on it any treatment of cutting and processing of the surface”: with this words Oscar Colli, co-founder of “Il Bagno Oggi e Domani” magazine and jury expert together with Silvia Stanzani (designer) and Valentina Downey (ADI-Emilia Romagna Delegation president), has delivered the important award to Luisa Baraldi (Fondovalle Owner) and to Federico Tusini (Fondovalle Sales Marketing Manager). This award for Fondovalle represents the success not only of a product, but also of an evolved company vision that has been able to give the slabs a completely unusual look. Thanks to 20 Pure, MyTop, the brand of Fondovalle dedicated to the large porcelain stoneware surfaces inspired by different materials, has expanded his collection, adding to the 12 mm thick slabs, non rectified and mesh-mounted all over the surface, the innovative 20 mm thick slabs with veining running throughout the body, in the 163×324 cm size, also non rectified and mesh-mounted. This last product is realized in exclusive cooperation with LB Officine Meccaniche, thanks to its “Naturtech” technology installed on the Continua+ line. It is a full body product where the veining passing throughout the 20 mm thickness is realized not with digital techniques but using technical mixtures, such as dry colored powders, managed with LB technologies such as Easy Color Boost and Freestile.