Fondovalle products as artworks
Being surprised is a wonderful experience because it expands our boundaries and offers discoveries that extend the emotional content of our lives. This was the spirit that pervaded the Ceramica Fondovalle stand during the Cersaie 2021 show: a space with a mission to surprise, with exclusive products and a display installation that evoked the ateliers of French artists.
Visitors, transported into a genuine Maison d’Art, directly explored new approaches to design and construction, enabled by materials that transform into artworks and yet are also tailored to the market’s demands.
A melting pot of trends, daring combinations and hospitality, the Fondovalle stand presented new products that all share a common denominator: colour. In fact, colour is the centre of gravity of the new collections which transformed the display of the new products into artistic canvases for all to admire.
Delicate shades like pink and classical hues like white and beige, alongside bright, distinctive tones of green, made the Maison d’Art an open air gallery of design solutions to cater for every architectural aspiration. To complete the colour range of Fondovalle brand products, the stand also displayed sophisticated decorative tiles that alternated natural pattern effects with semi-geometrical inclusions.
The pathway through this “workshop” opened out new panoramas on contemporary interior design, in line with the latest trends. Daring mixes of colour and shapes, attention to details, avantgarde solutions and sophisticated taste are the ingredients that identify and express the Ceramica Fondovalle Maison d’Art as a place where porcelain stoneware becomes a true art.
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