technologies and innovations for living

Wall with beige stone-effect porcelain stoneware cladding, textured black furniture and minimalist decorations.
Advance Fondovalle logo
Cutting-edge technology

Antibacterial surfaces:
hygiene and safety at your fingertips

Advance® porcelain stoneware floor and wall tiles are antibacterial and environment-friendly as they feature 40% recycled raw materials and are single-fired at over 1200°. Suitable for both residential and non-residential solutions, the innovative technology used in Advance® can be applied to all Ceramica Fondovalle collections and, thanks to its antiviral, antibacterial, and photocatalytic properties, it protects whatever area it is installed in, making it healthier, and provides a signifi cant tool to counter environmental pollution.

Eliminates viruses

Crossed-out virus icon inside a circle, symbolising antiviral protection of surfaces.

Fights bacteria

Crossed-out bacteria icon inside a circle, symbolising antibacterial properties of surfaces.

Reduction of atmospheric pollution

Factory icon crossed out above ceramic slab, symbolising production without harmful emissions.

Combats dirt

Stylised icon of ceramic slab with water droplets and tap, symbolising resistance to liquids and stains.

Mitigates bad odours

Stylised icon of ceramic slab with crossed-out waves.

Future
nature and science

Advance® has been created thanks to Italcer’s care and attention for the environment and the community. A new project which represents our desire to focus on the future thanks to an innovative singlefired porcelain tile, with antiviral, antibacterial and photocatalytic properties, able to safeguard health and reduce pollution.

Our first source of inspiration is the FUTURE. We dream of a world in which the new generations can use increasingly sustainable materials that help the well-being of the planet, reducing the possibility of microbial contamination and environmentally harmful chemical detergents.